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As friend and colleague Adam Liszkiewicz has recently noted, FarmVille is a terrible game. It doesn’t even really qualify as a game, under Roger Caillois’s six criteria of games, and no matter what credence you give to classical ludology, you have to admit — there is an unprecedented number of people who continue to play, despite the absence of any of the rewards of play, or any of the rewards of labor. Zynga, the company that runs FarmVille, continues to make an absurd amount of money from hooking or scamming its players. Which is something that Jesse Schell neglects to mention in his DICE 2010 talk about design outside the box.

Now, before I begin, let me make perfectly clear that I am skeptical of the idea that Caillois’s criteria constitute a complete and definitive measure of a game. (i.e., I think that Caillois’s criteria are necessary but not sufficient.) Nor am I resistant to the idea that this definition can change. However, thinking about Martin Roberts’ talk at a conference this past fall and reading a bunch of Adorno has turned me a bit curmudgeonly. Ultimately, I think there are not a lot of people who are really enthusiastic about the things that games can do, while simultaneously being skeptical about certain deployments of gaming and the “fun” buzzword. And, as an industry and community, we desperately need more of that attitude.

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